Menna Van Praag – The Sisters Grimm

We worked with Menna for her Adult Fantasy debut, The Sisters Grimm (published by Penguin Transworld in the UK & Harper Voyager in US). Here are the services we gave for her amazing book:

  • Concept creation
  • Styling of the ARCs to be sent out to the right influencers that we hand picked.
  • Full marketing plan including pre-launch, launch and post-launch activities.
  • Giveaway campaigns
  • Continuous buzz and awareness campaign until the book launch
  • Pre-order campaign
  • Image coaching & social media management
  • Map design – that will be printed with the finished copy
  • Merchandising – tote bags and bookmarks
ARC styling example (beautiful photo credit to booklepuff)
Here are a few posts from our influencers that you’ll enjoy 😊

Our beautiful handmade bookmarks and tote bags that will meet the readers.

Hodder & Stoughton – Haven’t They Grown (Sophie Hannah) Bookstagram Tour

We hand-picked high reach thriller readers over Instagram to promote Sophie Hannah’s new release in January’20. We prepared an exciting package with photo props for instagrammer to take nice pictures and create buzz in addition to the reviews. Our estimated reach will be 40-50K Accounts.
We started to receive many unboxing stories in addition to the tour posts early on that creates extra buzz.

Gytha Lodge Instagram campaigns

A large Instagram campaign for Gytha Lodge with her first book, She Lies In Wait. This contributed her getting on the Sunday Times Top 10 Best Seller list. We’re also preparing a big campaign for her second book, Watching From The Dark.

C.L. Williams-Smailholm YouTube campaign

We organised a YouTube campaign for Smailholm that was very successful. We got beautiful unboxing videos from many channels, including very big ones with 100K followers.